Sino-Dutch Serious Games in Health Care Symposium 2015

November 23rd the 1st edition of this Sino-Dutch annual symposium will be held at University Medical Center Groningen, The Netherlands.

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Serious Games in Health Care

The symposium aims to promote knowledge sharing and cooperation between health professionals, scientists, gamification experts and investors from China and The Netherlands. This 1st edition is focused on mental health and in particular autism. The symposium will be held alternately in The Netherlands and China.

Download Symposium briefing in English or Chinese: 下载英文或中文的研讨会简报。

Why gamification?

Gamification and serious games in healthcare are gaining popularity as health care professionals and managers continue to look for more creative and exciting ways to engage their staff and patients. Gamification reconnects people to their natural desire for playing, socializing, learning, mastery, competition, achievement and status.

Gamification, if properly applied, can be very effective. A recent review of research on gamification conducted by Hamari et. al (2014) shows that the majority of studies find positive effects. Due to its structure game-based methodologies are particularly suited for validation and fit well into the tradition of evidence-based medicine.


    10:30 - 11:00

    Registration and coffee at UMCG (Fountain/ Fonteinpatio)

    11:00 - 11:30: Opening

    Opening by Prof. dr. Ning Qu (English & Chinese) followed by a speech by the honour of Chinese ambassador’s lady Mrs. Wenci Li and a speech by board representative of Huawei: Jun Li.

    11:30 - 11:40

    Welcome speech UMCG Board of Directors by Prof. dr. Ate van der Zee on Healthy Aging and Gamification.

    11:40 - 12:50 Scientific program

    (Session chair: Dr. Annelies van der Bildt & Prof.dr. Pieter Hoekstra)

    Keynote 1: The role of “mechanics” in the serious Game design process.
    Dr. Nick Degens, Associate Professor of Applied Science - User-Centered Design at Hanze University of Applied Sciences, Groningen NL.

    Keynote 2: Use of Gamification and Serious Games for Children with Autism Spectrum Disorders
    Prof. dr. Chongying Wang, Associate Professor School Of Medicine; Director of Center For Behavioural Science at Nankai University. Tianjin CN.

    Keynote 3: Development and validation of a gamified assessment tool for children with ADHD: 360DSM.
    Dr. Frederiec Withaar, Director Care at OCRN Youth Specialist Mental Health, Groningen NL.

    12:50 -13:00

    "Announcement" by Mr. Joost van Keulen, Vice mayer of Groningen.

    13:00 - 14:00 Lunch + affiliated program

    Affiliated program events 1 & 2 & 3 (Lunch served)

    Event 1: Piano Concert, by Daniel Wayenberg (85yr) and Martin Oei (17yr). (25 min).

    Event 2: Walk in demo’s of Serious games and Game-based Healthcare solutions in the field of Mental Health, Surgery, Elderly, Education and Training.

    Event 3: Exhibition of 50 artworks created by Dutch and Chinese children (diagnosed with Autism).

    14:00 - 15:20: Business program

    (Session chair Dr. Gerard Dekker & Mr. Su Zhen)

    Keynote 4: Switching from development to sales, the Active Cues case.
    Sjoerd Wennekes, MBA, Founder, co-owner and CEO at Monobanda Digital, Utrecht NL.

    Keynote 5: Underground: initial results of bringing a surgery training game to market.
    Tim Laning, co-owner Grendel Games

    Keynote 6: Healthy Business Models: A Framework for Business Model Design and How it May be Applied to Serious Games in Healthcare.
    Prof. dr. Joost Rietveld, Assistant Professor at Rotterdam School of Management, Erasmus University, Rotterdam NL.

    Launch of the Tommy’s Project.

    15:20 - 16:00

    Panel discussion (speakers, investors and audience)

    16:00 - 16:15

    Closing by Gerard Dekker

    16:15 - 17:00

    Drinks & Exhibitions

Organizing committee

Prof. dr. Ning Qu


(SEMICO/UMCG, Professor in Cardiac Surgery Tianjin Chest Hospital)

Dr. Gerard Dekker

Vice Chairman

(Managing partner MadLogic)

Josine van 't Klooster MA.

Program & planning

(Strategy advisor Healthy Aging at UMCG)

Dr. Annelies van der Bildt

Chair Science program

(Psychologist/Autism researcher at Accare)

Monique Taverne MSc.


(R&D Consultant at UMCG)

Yuanyuan Wang MSc.

Public relations

(Director Semico)

Inna Zou, BSc.

Event secretary

(Management Assistent at UMCG)

Harma van Dijken

Event coordinator

(Coordinator Corporate Events UMCG)

Art exposition

Chinese organisation "Goldenwings" has created 50 artworks, made by childeren who are affected by autism on a daily basis, and is now bringing their work to The Netherlands. Their work will be at display during the Sino-Dutch Serious Games in Health Care Symposium 2015.

Visit Goldenwings website
Registration closed

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